Kyle Faneuff


Portfolio

UCONN ATHLETICS

2019-20 Season

 Brand Design
Creative Strategy
Social Media Management

Game day moves fast, and this brand had to move with it. For UConn Athletics' Fall 2019 and Spring 2020 seasons, I shaped the creative direction across seven Division I programs, including men's and women's basketball. The look ran on ripped poster edges, spray-paint hits, and hand-drawn marker callouts as kinetic as the game itself.

On jumbotrons and LED boards, that visual language came alive–  building anticipation and pulling crowds of up to 40,000 into the same moment.

Outside the arena, score updates, postgame recaps, and athlete milestones kept the momentum going across social and advertising content reached over 500,000 fans.

Case study
© Cargo ’42Top