HARVARD CARR-RYAN CENTER
Brand Design
Brand Design
Asset Creation
Visual Direction
Human rights research is important, but it's not always easy to sit with. As creative lead for Harvard's Carr-Ryan Center for Human Rights, I led a full rebrand that moved the Center from research-first messaging toward storytelling grounded in the people living through these crises. The visual identity evokes distress and action: photos of protest and civil action, torn archival materials, and bold red-and-black blocking, carried across publications, social, video, podcasts, and campaigns.
The shift showed up in the audience, with social followings growing by more than 7,000 and the weekly newsletter passing 10,000 subscribers.
Case study